The overall theme of this rebranding replicates an old, vintage Western concept. The use of the original A&W logo captures the vintage aesthetic of the design, along with the dirty texture that coats the piece. The landscape illustrated ties the old Western theme into the design. The colors orange, beige, brown, and black are drawn from the original A&W Root Beer designs. These colors are carried out through the logo and illustration, creating a cohesive and successful design. The item's features, such as the hat and hot rod, are potential ideas for future A&W merch or sponsorships.