This project explores a contemporary chocolate bar packaging concept designed for a Gen Z and Millennial audience. A soft pink palette, vintage-inspired typography, and ornate details create a cohesive and visually distinctive identity.

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At the center, a stylized cowgirl on horseback adds a playful, unexpected narrative that contrasts with the refined ornamental frame—balancing elegance with personality. The bold “Ruby” lettering serves as a strong focal point, while supporting typography enhances the nostalgic, artisanal feel.

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Blending vintage charm with a modern monochromatic approach, the design is crafted to stand out on the shelf while remaining clear, cohesive, and visually engaging.